Music Event and Band Branding Tips

You better believe Nashville’s best sign and graphics company knows a thing or two about branding music bands and events. We call Music City home, after all. And when the giants in the industry need to outfit their concerts and tours, they call us. So, whether you are a garage band playing your first big gig on Broadway, or a superstar playing to a sold-out crowd at Ascend Amphitheater, we can help you with any aspect of visual branding, from strategy to tear down. You can breathe easy knowing that your event will make a big visual impact!

Here are some music event branding tips for acts that might be just starting out.

1. Wrap Those Instruments!

wrapping a guitar with a custom instrument wrap

When it comes to setting the stage for a music event, a stellar stage backdrop is a fundamental piece of visual imagery, but most groups oversee another big branding opportunity, which is branding with instrument wraps. The guitars, drums, and other instruments naturally draw the attention of the audience. Decking them out in graphics that best reflect your aesthetic, personality, and values just makes sense.

But don’t just slap some stickers on them. With our high-quality printing technology and wrapping technicians, we ensure that every instrument maintains its sound quality while standing out on stage and looks professionally done.

2. Your Vehicle Is a Mobile Billboard

music tour van and bus wrap

Whether you drive a hatchback or a luxury motorhome to shows, there isn’t a better form of advertising for musicians than a professional vehicle wrap. It’s a one-time cost that will pay for itself in short order and get your message in motion. It tells your story as you’re logging miles, rolling into the next town, and parking outside a venue.

3.  Make Sure Your Music and Merchandise is Everywhere

It might start out as a folding table in the corner where you are giving away CDs, but once you start attracting a crowd, make sure you have a kiosk that stands out and sell your music, t-shirts, and bumper stickers. It’s one of the strongest word-of-mouth advertising tools you have as a musician.

4. Posters and Flyers Aren’t Dead

Posters have been a mainstay in concert promotion forever. And for good reason. They advertise your show dates and tell your story. Put them wherever you can around upcoming venues that get lots of foot traffic.

There you have 4 easy ways to promote your band and/or events. We can help you execute them. Whether you're starting at step one and need a logo or need help with set up and tear down, we do it all from our agency-level design services to expert installation. Simply get in touch with us and talk about what we can offer as your sign and print partner. We look forward to growing with you!

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